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Keywords: Computerized text analysis
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Journal Articles
Journal of Service Theory and Practice (2023) 33 (2): 309–327.
Published: 20 February 2023
.... To harness the power of unstructured data and enhance the customer-firm relationship, the use of computerized text analysis is proposed. Design/methodology/approach Three empirical studies were conducted to exemplify the use of the computerized text analysis tool. A secondary data analysis of online...
