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Keywords: Confucianism
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Journal Articles
The Tao of consumption: private self in a collective culture
Available to Purchase
Journal of Service Theory and Practice (2021) 31 (5): 756–782.
Published: 18 May 2021
... consumption through photo elicitation, deep psychological metaphor elicitation and triangulated with field observation. Findings Individuals within a collectivist culture do actively seek private psychic space to regenerate the self and prepare for social obligations heavily influenced by Confucian norms...
