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Keywords: Consumer research
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Journal Articles
A conceptual model and empirical examination of the effect of service guarantees on post‐purchase consumption evaluations
Available to Purchase
Managing Service Quality: An International Journal (2004) 14 (1): 58–74.
Published: 01 February 2004
... and the guarantee being invoked, and therefore suggests that a service guarantee may influence consumer satisfaction even if the service is already highly reliable. Service quality assurance Consumer research Consumer protection © Emerald Group Publishing Limited 2004 Service guarantees have been...
