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Keywords: Consumer sense of obligation toward the natural environment
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Journal Articles
Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption
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Journal of Service Theory and Practice (2025) 35 (3): 397–419.
Published: 31 March 2025
...Muhammad Usman; Adeel Khalid; Erhan Boğan; Shaker Bani-Melhem; Hesam Olya Purpose In the present work, we aim to investigate the direct and indirect, via consumer sense of obligation toward the natural environment (SONE), roles of social media opinion leadership in shaping consumers’ collaborative...
