... (Darby and Karni, 1973). Hence, individuals are likely to rely on their perceptions of value rather than any quantitative attribute when considering uptake or continuation of financial advisory services. We thus argue that credence services, in particular, form a useful context to examine the cost...

...Anothai Ngamvichaikit; Rian Beise-Zee Purpose – The purpose of this paper is to examine the effects of offering customer decision authority on customer satisfaction in credence services, and the moderating effects of customer persuasion knowledge and service provider credibility. Design...