.... This research extends previous work by examining cross‐cultural differences and intends to provide a better understanding of restaurant customers in the USA and Korea, as well as to enable restaurant operators and managers to better service their clientele in the global marketplace. Cross‐cultural management...

..., in both situations, we would argue that the domestic service customer is likely to conduct some type of cultural screening behavior before engaging in subsequent domestic inter‐cultural service encounters. © Emerald Group Publishing Limited 2005 Service industries Cross‐cultural management...