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Keywords: Cultural change
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (3): 361–398.
Published: 23 January 2024
...Benjamin Biesinger; Karsten Hadwich; Manfred Bruhn Purpose (Digital) servitization, referring to service-driven strategies and their increasing implementation in manufacturing, is one of the most rapidly growing areas in industrial service research. However, the cultural change involved...
