Keywords: Customer awareness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Managing Service Quality: An International Journal (2012) 22 (5): 428–446.
Published: 31 August 2012
... fragmented customer awareness across the business units and provides useful information for various stakeholders. The presence of personnel across the different business units and from a key customer company in the game events enabled new types of discussion related to the servitization initiative...

or Create an Account

Close Modal
Close Modal