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Keywords: Customer citizenship behaviour
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Journal Articles
Customer engagement in CSR: a utility theory model with moderating variables
Available to Purchase
Journal of Service Theory and Practice (2017) 27 (4): 833–853.
Published: 10 July 2017
... 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only CSR Customer engagement Customer loyalty Customer citizenship behaviour CSR in sport CSR preference Customer engagement (CE) is considered to be an important customer...
