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Keywords: Customer deference
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (2): 189–212.
Published: 07 August 2019
...Apiradee Wongkitrungrueng; Krittinee Nuttavuthisit; Teodora Szabo-Douat; Sankar Sen Purpose The purpose of this paper is to explore the nature of customer deference to service providers in service encounters, and articulate its chief antecedents, experiences and consequences. Design/methodology...
