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Keywords: Customer evaluation
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (7): 126–153.
Published: 28 July 2026
... customers evaluate supplier innovativeness in B2B service ecosystems and identifies the cues that shape such evaluations beyond innovation outputs or capabilities alone. Design/methodology/approach The study adopts an abductive qualitative multiple-case design. Empirical material comprises six in-depth...
