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Keywords: Customer perceived value
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (5): 568–591.
Published: 14 September 2015
...Dr Laszlo Sajtos; Carolin Plewa; Jillian C. Sweeney; David Michayluk Purpose – The purpose of this paper is to capture the richness of customer perceived value by determining its benefit and cost dimensions in a complex service setting. Perceived value is argued as equivalent to value-in-use...
