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Keywords: Customer relation
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Journal Articles
Managing Service Quality: An International Journal (2005) 15 (5): 485–488.
Published: 01 October 2005
...David Ballantyne Jarmo R. Lehtinen . Customer Relationship Management: Creating Competitive Advantage through Win‐Win Relationship Strategies . Singapore : McGraw‐Hill 2001 . © Emerald Group Publishing Limited 2005 --> Quality management Marketing Customer...
