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Keywords: Customer relationship management performance
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Journal Articles
Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging
Available to Purchase
Journal of Service Theory and Practice (2018) 28 (5): 682–707.
Published: 08 August 2018
... Publishing Limited Licensed re-use rights only Customer satisfaction Customer engagement Customer relationship management performance Mobile instant messaging The widespread diffusion of the mobile devices has deeply modified our approach to daily activities. In fact, the smart-phone...
