... less customer involvement. Customer transformation Developmental psychology Customer experience Customer-dominant logic Customer value In an era marked by constant change, disruptive events and societal unrest, the notion of customer transformation acquires special relevance. Companies...

... contribution to customer well-being, this study broadens the perspective on well-being within TSR and aids in refining a more precise conceptualization. Digital services Everyday services Customer well-being Transformative service research Customer-dominant logic Tiina Kemppainen can...

... consumer engagement. Design/methodology/approach This paper conceptualizes factors that influence consumer engagement based on their characteristics (behavioral, emotional, and cognitive) and the type of influence (positive or negative). The study uses customer-dominant logic of service, which focuses...