.... Customer transformation Developmental psychology Customer experience Customer-dominant logic Customer value Subsequently, we will explore additional research avenues by analyzing each independent and moderating variable separately. Examining customer characteristics in the context...

.... (2023) highlighted limited knowledge of customers’ roles in enhancing their well-being when interacting with service providers. Similarly, the customer-dominant logic approach in service research (Heinonen et al., 2010 ; Heinonen and Strandvik, 2015 , 2018) has emphasized the significance...

... consumer engagement. Design/methodology/approach This paper conceptualizes factors that influence consumer engagement based on their characteristics (behavioral, emotional, and cognitive) and the type of influence (positive or negative). The study uses customer-dominant logic of service, which focuses...