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Keywords: Data collection
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Journal Articles
An assessment of the empirical characteristics of top journals in services marketing
Available to Purchase
Managing Service Quality: An International Journal (2008) 18 (3): 289–304.
Published: 16 May 2008
...‐disciplines of marketing. © Emerald Group Publishing Limited 2008 Services Services marketing Serials Data collection Research Data analysis The number of academic journals devoted to marketing studies has increased markedly over recent decades (Baumgartner and Pieters, 2003...
