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Keywords: Demand management
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Journal Articles
Managing Service Quality: An International Journal (2006) 16 (5): 477–500.
Published: 01 September 2006
..., and demand management. Research limitations/implications The use of a single case approach limits the generalizability of results; however, this methodology is effective in providing rich data and a research framework to both build theory and advance future research in this arena. Practical...

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