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Keywords: Design methodology
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Journal Articles
Expanding service design research: integrating netnography for qualitative studies in critical contexts
Available to Purchase
Journal of Service Theory and Practice (2025) 35 (4): 501–515.
Published: 25 August 2025
... pandemic restrictions. Design/methodology/approach Under tough constraints, netnographic immersion, digital surveys and remote participatory methods replaced successfully the intended ethnographic observation research. The study follows four phases: research approach, data collection, data analysis...
Includes: Supplementary data
