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Keywords: Design thinking
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Journal Articles
Designing energy solutions: a comparison of two participatory design approaches for service innovation
Available to Purchase
Journal of Service Theory and Practice (2022) 32 (3): 353–377.
Published: 17 March 2022
... thinking and co-design) to examine their utility in co-creating innovative service solutions for reducing household energy demand. Design/methodology/approach Design thinking and co-design were implemented in two independent convenience samples of household energy users in Queensland, Australia...
Includes: Supplementary data
Journal Articles
A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing
Available to Purchase
Journal of Service Theory and Practice (2022) 32 (2): 199–231.
Published: 05 October 2021
... using the design thinking approach and evaluates its efficiency using the Taguchi method of robust design. Design/methodology/approach The sequential incidence technique defines diners' needs, which, followed by brainstorming sessions, helped create multiple service designs with important attributes...
