... thinking and co-design) to examine their utility in co-creating innovative service solutions for reducing household energy demand. Design/methodology/approach Design thinking and co-design were implemented in two independent convenience samples of household energy users in Queensland, Australia...

... using the design thinking approach and evaluates its efficiency using the Taguchi method of robust design. Design/methodology/approach The sequential incidence technique defines diners' needs, which, followed by brainstorming sessions, helped create multiple service designs with important attributes...