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Keywords: Developmental psychology
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Journal Articles
Customer transformation in services: conceptualization and research agenda
Available to Purchase
Journal of Service Theory and Practice (2024) 34 (3): 420–431.
Published: 27 February 2024
.... Customer transformation Developmental psychology Customer experience Customer-dominant logic Customer value Subsequently, we will explore additional research avenues by analyzing each independent and moderating variable separately. Examining customer characteristics in the context...
