... capabilities and culture to one that emphasizes services” (Brax et al., 2021 , p. 518). Against the background of technologies such as IoT and AI , digital servitization describes “the transformational process (…) with the support of digital technologies (…) to improve the value for customers...

...Benjamin Biesinger; Karsten Hadwich; Manfred Bruhn Purpose (Digital) servitization, referring to service-driven strategies and their increasing implementation in manufacturing, is one of the most rapidly growing areas in industrial service research. However, the cultural change involved...