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Keywords: Donation frequency
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Journal Articles
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
Available to Purchase
Journal of Service Theory and Practice (2022) 32 (3): 432–451.
Published: 31 March 2022
... this relationship is moderated by donation frequency. Design/methodology/approach Using a database of 6,137 members from a collaborating nonprofit organization, a longitudinal study is conducted over an eight-year period (2013–2020). A set of ordinary least square (OLS) regression analyses are carried out...
