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Keywords: Dynamic customer-oriented relational capabilities
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Journal Articles
Journal of Service Theory and Practice (2022) 32 (6): 843–871.
Published: 20 October 2022
...Abhishek Mishra; Thomas Anning-Dorson Purpose This work proposes that a multi-national service company (MNSC) needs to develop dynamic customer-oriented relational capabilities (DCRC), constituting dynamic service customization (DySC), dynamic customer integration (DyCI) and dynamic timeliness...
