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Keywords: Educational services
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (3): 349–376.
Published: 18 March 2025
...Ava Huijuan Yu; Mark Uncles; Zixi Jiang Purpose This study develops a comprehensive understanding of the co-creation (CC) process in educational services. The specific context is higher education (HE), a vital sector within the domain of educational services. Design/methodology/approach We...
