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Keywords: Effectuation
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (5): 637–663.
Published: 23 April 2024
... more likely to include PSI in their company’s strategy and (2) depending on their personality, they apply different DM logics (i.e. causation or effectuation) to do so. To empirically examine this, we use data from 289 SMEs’ decision-makers. Findings We report several meaningful relationships among...
Includes: Supplementary data
