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Keywords: Engagement objects
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Journal Articles
Journal of Service Theory and Practice (2017) 27 (4): 877–897.
Published: 10 July 2017
... with multiple, interrelated engagement objects concurrently. The purpose of this paper is to explore both positively and negatively valenced consumer engagement with multiple engagement objects, the interplay between these, and the spillover effect from consumers’ engagement with the OBC to their engagement...
