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Keywords: Entry mode
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (4): 681–703.
Published: 06 November 2025
...Adriana Espinet; Paloma Miravitlles Purpose This study aims to determine the suitability of main theories in studying the internationalization of service firm's entry mode by analyzing academic viewpoints. Design/methodology/approach We analyze 307 articles in the domain of service...
Includes: Supplementary data
