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Keywords: Episodic future thinking
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Journal Articles
When immersive technologies drive service brand outcomes: the role of episodic future thinking
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Journal of Service Theory and Practice (2025) 35 (5): 723–748.
Published: 06 May 2025
... future thinking (organism). Design/methodology/approach We used structural equation modeling to analyze the responses of participants who were exposed to an online questionnaire showcasing a 360° video of a destination brand. Findings Episodic future thinking mediates the relationship between...
