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Keywords: Expected future use
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Journal Articles
The role of expected future use in relationship‐based service retention
Available to Purchase
Managing Service Quality: An International Journal (2011) 21 (5): 535–551.
Published: 06 September 2011
... is to investigate the role of customers' expected future use in relationship based customer retention for continuously provided services, proposing and testing an empirical model that explores the interconnectedness of relationship quality, expected future use and customer retention. Design/methodology/approach...
