Keywords: Experiment
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Service Theory and Practice (2016) 26 (6): 764–787.
Published: 14 November 2016
... the relationship with the firm, these customers are expected to engage in PWOM. Hence, it is hypothesised that: The study employed a scenario-based experimental design. This approach is suitable for measuring customer perceptions towards naturally occurring events such as service failure and recovery...

or Create an Account

Close Modal
Close Modal