... that every service encounter is an individual one. Above all they learned that keeping a focus on customers means that you are able to retain and develop a profitable customer base ‐ and reap the rewards that this generates. Offers practical examples of what worked at this fashion retail business. Monthly...

...Doug Duffin Fashion retailer Jaeger is an award winner for customer service. Looks at the background of the company, how that led up to a focus on customer satisfaction, and the efforts ‐ including customer profile cards, local marketing, communications programmes, and more ‐ that were made to get...