...Martin Mlázovský; Ondřej Svoboda; Kateřina Kantorová Purpose Studies reveal that students of Generation Z should be environmentally conscious, and that education, among other factors, should encourage students to engage in sustainable behaviours from an early age; however, this assumption may...

... (vs push) LBA causes higher value-in-use in terms of perceived usefulness and perceived ease of use, leading to greater usage intention. Further, the differences in the mediated relationship between pull- and push-LBA are larger among consumers of low PSE (vs high PSE) and Generation Z (vs other...