...Birgit Muskat; Matthias Muskat; Deborah Blackman Purpose The purpose of this paper is to analyse the causes that have led to a rather fragmented view of quality management among tourism marketing organisations in Germany. The aim is to identify and to interpret the relevant societal cultural...

... social pressure. Research limitations/implications As this study uses subjective consumer data from Germany, future research could validate the conclusions with objective behavioral data from various countries. Practical implications Of importance to fast food restaurant managers, the primary...

... conceptual in nature, by undertaking an empirical evaluation of the importance of several proposed determinants for non‐ownership preference. © Emerald Group Publishing Limited 2010 Consumer goods Consumer behaviour Internet Retailing Germany Sabine Moeller can be contacted...

... P2. © Emerald Group Publishing Limited 2004 Complaints Customer relations Customer retention Cost benefit analysis Case studies Germany Customer care managers and complaint managers face a strategic dilemma. On the one hand, there is an increasing understanding...

... satisfaction with the service is also similar. Investigates if these conditions are met in the telephone services sector of the telecommunication industry in the USA and Germany. Confirmatory factor analysis results of various alternative dimensionalities provide the best support for a five‐dimensional...