...Alan Phelan; John Griffiths; Steven Fisher In the modern global marketplace, failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies. Supporting customers after the “market” is a key element of such a response. Communication systems can...

... Globalization National cultures Globalization is changing markets, both domestic and foreign. Throughout the world there is a trend towards deregulation, allowing domestic service firms to move into foreign markets and foreign firms to enter domestic markets. The airline and banking industries provide...