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Keywords: Grounded theory
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Journal Articles
Journal of Service Theory and Practice (2023) 33 (2): 280–308.
Published: 07 February 2023
... an ideal cognitive-technology fit can be created between human experiences and AI-based solutions at CXO-level decision-making using the theoretical lens of the Service-Dominant Logic. Design/methodology/approach The authors’ employed a grounded theory approach and conducted a focus group discussion...
Journal Articles
Journal of Service Theory and Practice (2021) 31 (5): 756–782.
Published: 18 May 2021
... Emerald Publishing Limited Licensed re-use rights only Confucianism Consumer psychology Grounded theory Servicescape Taoism Qualitative research Xián jìng Renao Zaltman metaphor elicitation technique (ZMET) 閑靜 熱鬧 知人者智, 自知者明 (老子) Wakefield...
