... Value co-creation practices Secondary customers Partial employees Family members Satisfaction Service journeys Healthcare Transformative services Serving customers experiencing vulnerabilities – such as elderly people who can no longer live at home – is challenging for organizations...

... the latter's effect on service quality. The direct and moderating effect of service modularity on the association between customer education and effective CP is also studied. Covariance-based structural equation modeling is used to test the hypotheses using the survey data collected from the healthcare...

..., education, healthcare and manufacturing industry. Ansumalini Panda can be contacted at: ansumalini@gmail.com 30 06 2022 11 08 2022 22 01 2023 29 01 2023 30 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only...

...Justine Brigitte Virlée; Wafa Hammedi; Allard C.R. van Riel Purpose Patients, when using healthcare services, (co)create value by integrating their own resources with those of a range of stakeholders. These resource integration activities, however, require different types of skills and effort from...

.../approach – Semi-structured interviews incorporating the critical incident technique (CIT) were conducted with 8 doctors and 24 outpatients in selected hospitals in Ghana, exploring their experiences during their encounter in the service delivery impacting on the value creating healthcare opportunities...