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Keywords: Helping strategy
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (3): 347–360.
Published: 18 December 2023
... in the direction of service-centric business model innovation by drawing on and extending SL. Findings The article defines service as a higher-order concept according to SL and develops the concept of a helping strategy as the foundation for a service-based business model. Further, it develops a typology...
