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Keywords: Hispanics
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Journal Articles
Managing Service Quality: An International Journal (2006) 16 (2): 167–184.
Published: 01 March 2006
...Scarlett C. Wesley; Deborah C. Fowler; Maria Elena Vazquez Purpose The purpose of this paper is to identify the personality characteristics Hispanic shoppers ascribe to US retailers. This study is an exploratory attempt to uncover inconsistencies between Hispanic shoppers' views of US retailers...
