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Keywords: Humorous response
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (5): 689–709.
Published: 17 May 2024
... toward a brand (Study 1); we identified the moderating mediating effect of humorous responses (Study 2) and product type (Study 3). Data for these studies were collected on Credamo. We analyzed the data using SPSS (26.0) for the primary analysis and PROCESS (3.5) for the mediating and moderating...
Includes: Supplementary data
