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Keywords: Imagined service experience
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 723–748.
Published: 06 May 2025
... ; Pleyers and Poncin, 2020), few studies investigate the potential factors explaining those results (Pimentel et al., 2021), such as the role of episodic future thinking. Immersive technologies 360° videos Episodic future thinking Imagined service experience Service brand outcomes...
