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Keywords: Immersive experience
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 668–692.
Published: 03 June 2025
...Ravi Chatterjee; Sneha Rose George; Juhee Singh Verma; Githa Heggde; Dharmeshdan Dilipdan Gadhavi Purpose This study aims to examine the influence of human-agent service (HAS) and artificial intelligence-agent service (AIAS) on customer learning (CLR), customer immersive experience (CIE...
