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Keywords: Individual perception
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Journal Articles
Managing Service Quality: An International Journal (2011) 21 (3): 287–303.
Published: 17 May 2011
... (Oliver, 1980 ; Cronin and Taylor, 1992) and customers' expectations (Chelladurai and Chang, 2000 ; Reeves and Bednar, 1994 ; Zeithaml et al., 1990). © Emerald Group Publishing Limited 2011 Sporting events Consumer behaviour Individual perception Tourism Recently, many...
Journal Articles
Journal Articles
Managing Service Quality: An International Journal (2010) 20 (3): 294–308.
Published: 18 May 2010
... of the perceiver. Interestingly, judgment of appropriateness was not affected by whether the perceiver had a tattoo or not, suggesting that perceived similarity of the object to the perceiver had little influence on evaluation. © Emerald Group Publishing Limited 2010 Attitudes Individual perception...

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