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Keywords: Information processing
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (6): 951–976.
Published: 17 November 2025
... a comprehensive examination of pro-environmental attitudes, information processing, socioeconomic factors, and social influences that shape Generation Z students’ preferences. We have selected the TPB model as the baseline for our research due to its prevalence in marketing and socially responsible consumer...
