... – The findings suggest that initial trust and customer involvement significantly and positively impact customer moods. In addition, customer initial trust, involvement, and positive moods significantly influence customers’ trusting belief of service providers. Research limitations/implications – This study...

...Dr Laszlo Sajtos; Peter A. Voyer; Chatura Ranaweera Purpose – Primarily, the purpose of this paper is to investigate the interaction and direct effects of tie strength between sender and receiver of word of mouth (WOM) and the receiver’s service purchase decision involvement on WOM influence...

... in the international arena[ 5 , p. 184].. Employees Involvement Northern Ireland Tourism “The future of the tourism and hospitality industry in Northern Ireland has never looked so promising. Peace may begin to produce dividends and if it does we must be ready”[ 1 ]. While spoken some two years previous...

...Diane Schmalensee Asserts that internal customer satisfaction, which is critical to successful services marketing, has three aspects: involvement, enablement, and pure internal customer satisfaction. Defines each factor, describes its importance, and then illustrates with measurement examples...