... to make this possible and to facilitate the process, the third group, the supporting actors or facilitators, plays an important role. Originality/value This study provides an alternative view of new service development from a knowledge transfer perspective, which is in contrast to the highly...

..., thereby enhancing both market and financial performance of an organization. © Emerald Group Publishing Limited 2009 Knowledge transfer Competitive advantage Banking Organizational behaviour Generation and dissemination of information India Survival in a highly competitive...