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Keywords: Longitudinal study
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Journal Articles
Managing Service Quality: An International Journal (2014) 24 (3): 252–273.
Published: 06 May 2014
... contract time) of the product usage satisfaction-loyalty intentions linkage. Design/methodology/approach – Using a longitudinal study, a total of 253 usable responses are collected from time T to time T+1. The paper uses the partial least squares (PLS-Graph 3.0) approach...
