Keywords: Market shaping
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Journal Articles
Journal Articles
Journal of Service Theory and Practice (2020) 30 (4-5): 401–435.
Published: 24 July 2020
... conceptualizations for investigating the emergent phenomena of market shaping (Baker et al., 2019). As discussed in the Introduction section, understanding market-shaping activities through the lens of institutional theory highlights the structural norms, beliefs and regulations that enable and constrain...

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