... reference, and make it easily accessible to customers so they can quickly get the precise information they need to get a result. Corporate strategy Market share Customer orientation Customer‐minded enterprises try proactively to create new wealth. They grow new markets through concept...

...Scott C. Baggs; Brian H. Kleiner While accurate measurement of customer service is important, of even greater importance is making the measurement effectively so that results can be used to improve business operations. Discusses a number of measurement methods and describes the market share method...

...S. Gowans Looks at how competition in the financial services industry looks likely to become more intense overthe next decade as major players fight to gain market share in a relatively low growth market. Explains how companies must look at subtle changes in the market to realise where...