... Marketing planning Strategy Over the years we have found that many companies define their markets in terms that are convenient to them but have little relation to reality. This managerial mindset, dubbed “north of Main Street and east of Broad Avenue”, is tantamount to a retailer insisting that “our...

... QUALITY POLICY MARKETING PLANNING EMPLOYEES ELECTRICITY INDUSTRY Power of change HENRY CASLEY supply businesses for contract sales to customers. In addition, other pres­ sures, such as environmental considera­ tions and economic factors, may play a big part in the shaping of the energy...