Keywords: Media
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Journal Articles
Managing Service Quality: An International Journal (1999) 9 (4): 246–256.
Published: 01 August 1999
...Barron Wells; Nelda Spinks Two common documents used by management teams in community relations programs aimed at promotion of service quality are news releases (press releases) and pitch letters. News releases make announcements about the organization; whereas, pitch letters seek media coverage...

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